Let's Talk Newsletters! for Bloggers and Authors

Surprise, surprise! I don't have a newsletter that I send out biweekly or monthly. I do, however, receive such emails and on a regular basis. Most of them are from indie authors. Emails are an effective marketing tool! If you need some persuading about the value of emails, just check out this article: Is email marketing still relevant? I have to be totally honest with you, not all of the emails that I'm subscribed to are as well received as others.

Main reason why I unsubscribe from a newsletter: Emails are Too Frequent

Main reason why I don't open a newsletter: Boring Subject Line

3 examples of October newsletter subject lines that caught my interest:

1. On pumpkins, coffee, and other ways to celebrate October - by Author Ron C. Nieto

2. 👑 Pre-Order Highland Queen 👑, Freebies, and a 👻 Halloween Giveaway! 🎃 - by Author Melanie Karsak

3. [New post] IMAGINATION is Powering a BIG “Quiet Ship” Book/Prize GIVEAWAY! :D - by Blogger Donna at Writer Side Up!

Email Marketing Resources

My Emma

5 ideas for creating good subject lines from

8 newsletter subject lines that aren't just "October Newsletter"

The hallmark of a great subject line
Great subject lines have certain attributes that help pique a recipient’s interest enough to get them to open the email — and that’s the goal.
Let’s look at some of the characteristics of phenomenal subject lines.

1. They’re personal.
Personalization in emails is key. In fact, personalization is shown to increase conversions by 10% and click-through rates by a whopping 14%.

2. They’re urgent.
Urgency is powerful, but you have to exercise restraint so your subject lines don’t come across like a ShamWOW infomercial (“Act now, before they’re gone!”).
That being said, urgency can encourage those opening clicks, as long as you’ve taken the time to tone down your language and phrase things creatively—like these do.

3. They’re mysterious.
Subject lines that are mysterious can pique curiosity, and that’s a good thing — as long as what you’re delivering is in line with your brand.

4. They’re relevant.
Normally, if you’ve subscribed to a list, you’re interested in timely, relevant news pertaining to that company or industry.

5. They contain an offer.
Who doesn’t love an offer? You can craft email subject lines that include this tempting morsel but be careful to deliver what you promise.
Also, don’t use the words, “free” or “rich” in your subject lines—those may land you in the spam folder.

Disclosure: This is a sponsored Guest Post in collaboration with My Emma and Campaign Monitor. I created the images for free and effortlessly with FotoJet. I have included my own thoughts and opinions. The rest of the content is from My Emma.